Seattle Art Fair

The Seattle Art Fair brought together the region’s strong collector base; local, national, and international galleries; area museums and institutions; and an array of innovative public programming in a 4 day event. From 2016-2020 I worked closely with leadership to advance business and marketing goals through the development of visual identity and related standards, visual design, event collateral, signage, and digital campaign graphics.

I led a refresh of the visual identity that improved the logo and created better alignment between the business goals and marketing collateral. 

Art Direction, Visual Identity, Print design, Digital and Packaging design, Environmental Design, Advertising 

Work Included:

Identity development and standards management

Visual design for marketing campaigns, digital, print, environmental

Event signage and collateral, including badges, uniforms, and swag

100+ page Fair Guide, print

Web & Email Design