Owners Anna and Greg set out to build a community for yarn and wool lovers inside a historic hardware store building. Full of character and beauty, Tolt Yarn and Wool quickly became one of the most beloved fiber brands in the world.

We worked closely together on every touchpoint from logo and website to retail signage, soft goods, swag, collateral, social images, yarn patterns, and eventually branding for their own yarn line and special events, like Camp Tolt. The Tolt brand took on a life of it’s own, gracing everything from mugs and bags to chalkboards and turning into at least one tattoo.