I connect people and ideas through authentic and delightful brand experiences.

My passion is unlocking the potential within people, stories, and brands.

I lead multi-disciplinary creative teams, designing solutions that build clarity, credibility, and connection. Whether it’s an endangered species in need of protection or the best Pét-Nat you’ve never heard of, I deploy a swiss army knife of skills that bring brands and stories to life in the real world.

Capabilities

Strategy, Messaging & Research

I untangle complex client needs and feedback, translating information into actionable guidance for my team. I structure generative research, identify opportunities for impact, and define foundational brand strategy that provides a north star for creative output.

I write for the big picture and the close-up —developing messaging frameworks, writing copy, and caring a lot about the oxford comma.

Design & Creative Direction

I design world class creative, leading teams and working with stakeholders to craft identities, collateral and customer experiences across print and digital.

From kerning type to illustrating complex conservation technology solutions, I develop visuals that engage, inform and inspire audiences at every level.

Leadership & Business Development

I engage in all phases of a project life-cycle from proposal to launch. I manage schedules and client relationships, delegate and distribute resources, provide guidance and direction, iron out wrinkles, grease wheels, and, when needed, act as the humble project janitor.

I help creative work thrive by crafting thoughtful proposals, concepting new business strategies, writing case studies, delivering pitches, and treating clients (internal or external) with exceptional care, every step of the way.

Brands I’ve Worked With

AgWest
Allen Coral Atlas
Allen Institute for Artificial Intelligence
Cohen Properties
CleftLove
Climate Pledge Arena
Fora Landscape Architects
Grosgrain Winery
HBO
Heritage University
Humanities Washington
Kirkland Landscapes
Kirkland Urban
Kraken
Living Computers Museum
Montfort Solutions
Nifty's
Northwest Maritime Center
Northwest School of Wooden Boat Building
One Roof Foundation

Paul Allen
Paul G. Allen Family Foundation
Pointe3 Real Estate
Port of Edmonds
Revolve
Seattle Art Fair
Seattle Children’s Hospital
Seattle Rental Group
SHKS Architects
Skylight
Stratolaunch
Swedish Hospital Foundation
The Center for Wooden Boats
The Schuster Group
Tolt Yarn and Wool
Two Mountain Winery
Vulcan Inc
Vulcan Real Estate
Washington State Arts Commission

View my work ➙

Seattle Art Fair

Brand identity and campaign for the Pacific Northwest’s premier art event

Two Mountain Winery

Illustration and packaging design for Washington’s only certified sustainable winery

View all work

✻

View all work ✻

I hold Lara as the standard bearer for great visual designers — anyone who has her on their team is stronger for it.

Tripp Williams
Senior Strategy & Operations Manager, Zillow
Lara is a visual designer who exemplifies collaboration and partnership.

Johann Bergenas
Senior Vice President, World Wildlife Fund
Her creativity is superior, but it is Lara's desire to truly understand the communications objective, target audience and strategic imperative that sets her apart.

Janet Greenlee
Director of Communications, Vulcan A Paul G. Allen Company

Specialities

Branding

From strategy and creative concept to visual design and implementation, I have expertise across the full-spectrum of brand design and brand management.

Research + Discovery
Strategy + Messaging
Logo Design
Brand Guidelines + Identity Systems

Print & Editorial Design

I design data-rich documents that invite audiences to learn, engage, and support a variety of causes.

Collateral Design
Signage Design
Packaging
Reports, Catalogs and Magazines

Visual Storytelling

I combine design, illustration, social strategy, digital art and audience insight to engage audiences on issues that matter.

Infographics
Illustration
Campaigns
Environmental